Services
Product & Go to Market Strategy
Rationalizing and prioritizing product portfolios against real market opportunity, and designing go-to-market approach across segmentation, channel strategy, pricing, and launch sequencing.
Executive Advisory
An independent strategic sparring partner for CxOs and boards — outside perspective on high-stakes decisions, M&A initiatives, and organizational optimization. Interim executive support during leadership transitions.
Business Transformation
Cutting through the organizational challenges that slows decision-making, and redesigning operating models and processes for speed and clarity. Transforming with practical AI adoption tied to business outcomes.
A few examples of where I can help
Untangling a sprawling portfolio. You're running product lines or business units that have grown into hard-to-explain offerings — and it's slowing down sales, confusing customers, or bleeding margin. I help leadership teams decide what to invest in, consolidate, or sunset.
Entering a new market or region. You're expanding into another market and need a go-to-market plan grounded in what actually works at enterprise scale — not theory. I've built and launched GTM strategy across enterprise tech and telecom markets, in the US, EU, and beyond.
Post-acquisition integration. You've just acquired or merged with another business (or you're a PE-backed portfolio company doing a roll-up) and need to integrate product lines, teams, and go-to-market without losing momentum or customers.
A leadership team that needs a sharper sounding board. You're a CxO or board member facing a high-stakes strategic call — budget allocation, restructuring, a pivot — and want an experienced outside perspective before you commit, not after.
Modernizing the business with AI, without the hype. You know AI should be part of your product or operating model but aren't sure where it actually moves the needle versus where it's a distraction. I help translate AI potential into a practical roadmap tied to real business outcomes.
How I Work
Introductory call. A free, no-pressure conversation to understand what you're facing and whether I'm the right fit. No pitch decks, no sales process, just a direct conversation.
Define the scope. Together we agree on the specific decision or outcome we're solving for, focused on your priority rather than broad, vague requirements. A tight scope keeps the engagement fast and the cost predictable.
Get the facts. I go directly to the source — data, teams, customers, site visits where useful — and question assumptions that haven't been tested in a while. The reality of challenges and their operational impact is often clearer from the ground than from a boardroom.
A clear, collaborative proposal. Built together with your team through a quick feedback loop, not delivered as a surprise. The goal is a recommendation that earns buy-in from key stakeholders fast, so the plan moves to action quickly instead of getting stuck behind competing priorities.
Implementation support and early monitoring. I stay engaged through the first stretch of execution — checking real signals, adjusting fast, and stepping back once it's running on its own, with follow-up support as you'd like it.